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This week we were in Istanbul, Turkey for Brand Week 2019 (@brandweekistanbul). We went on stage with brands, creators and influencers from across Turkey that are using Instagram to inspire and engage their audiences. And spent time with local businesses in a series of workshops sharing the latest tips and tools for success. See more from Brand Week, on our story now.
“We’ve used [Instagram] to build a tight, loyal customer base who is fully invested in our journey,” says Ali Bonar, CEO and co-founder of Kween (@kweenandco). “Never before have customers been able to get as ‘close’ to businesses as they can now—they’re able to see the behind the scenes, challenges and wins, etc. It creates a loyal customer who is a part of our journey.” The food and wellness brand use Instagram to spread the word about granola butter, the world’s first spreadable granola. Kween likes to feature the silky texture of Granola Butter in posts, but their real secret recipe is building personal relationships with their community. “Kween Foods isn't just a company, it's a community. And Instagram helps us grow it.” 📷 by @kweenandco
“Instagram has had a huge impact on building a recognizable brand image for us,” says Millican (@homeofmillican) Marketing Manager, Stephanie Bradshaw. “[It's] allowing us to be clear with our aims and principles as a business, which allows authentic conversations within our community.” Millican designs their sustainable bags for conscious travellers in the English Lake District. The lush surroundings embody their continual commitment to exploration and keep their values connected with a community of travellers that span the globe. “We’re lucky to have a community who get excited when they see someone else out and about with a Millican bag on,” she says. “They feel an immediate connection because they know that they must share a certain amount of interests and values of sustainability with that person.” 📷 by @homeofmillican
The fashion industry is built on change. Just ask clothing brand Bird (@birdbrooklyn). In 20 years, the company has seen a lot of trends come and go. But among them all, Bird has managed to stay connected by remaining true to the brand. “Be open, stay curious and always be willing to try something new,” says founder, Jen Mankins. It’s a belief they practice on Instagram where they like to feature bold looks. “We think an outfit is more interesting when it enhances what the wearer has to say and provide opportunities for expression by curating the most unique, beautiful and intelligent designs from around the world.” 📷 by @birdbrooklyn
Framebridge (@framebridge) was founded with the mission to provide an easy and delightful way to custom frame. But along the way they noticed something even bigger—helping people tell their most personal stories. “[On Instagram], our favorite thing to feature is customer content—those unforgettable stories hanging on their walls,” says Robin Doody, Social Media Producer. While Instagram plays a big part sharing these stories, they also use Instagram to drive business success. “Ads featuring UGC and leveraging Instagram specific elements like stickers or native fonts have driven engagement upwards of 30% higher than similar ads without this approach.” 📷 by @housesevendesign, @ralphtheminicockapoo, @jointhebandd
“We want to give our customers the opportunity to share their memories at the farm with the world”, says Bella Organic Farms’ (@bellaorganicfarm) Marketing Manager Sofia Kondilis-Hashem. Autumn marks a busy period for Bella Organic Farms—a time occupied by visitors exploring the farm, searching for the perfect pumpkin patch to take family photos at and corn mazes to conquer. “Instagram gives us, as well as our customers, direct access to communicate and share all the farm has to offer.” 📷 by @bellaorganicfarm
👻🐶 Looking for some #halloween spirit? Well look no further than these lovable pups. Chewy (@chewy) believes in the power of pets. And they share that belief with their community on Instagram. “We continually innovate by working backwards from our communities’ desires and needs,” says Social Media Manager Kyle Harty. “Our approach is simple: we lean in, ask and listen. And then we encourage our communities to lean back and tune in.” The pet brand engages with their community by trying to infuse more humanity (and pets) into everything they do. “Instagram and Instagram Stories play the role of a cultural microphone we can continue to pass back-and-forth within our communities.” 📷 by @chewy
“As a brand, it is important to utilize the platform as a friend to your consumers,” says Justin's (@justins) Marketing Manager Leah Swalling. “It’s a great way to show personality and have your fans get to know you beyond the products.” The nut butter company celebrates its 15th year anniversary of creating delicious products that contribute to the world in a positive and meaningful way. Beyond making drool-worthy products, Justin's is all about being real and relatable and finding ways to connect with their community. “We’ve set goals and track metrics monthly, but where we see the most value in Instagram is using it as a tool to listen to our community,” she says. “We get instant feedback from our fans. This is something that’s unique to the platform.” 📷 by @justins
We invited small businesses in San Francisco to share their experiences using Instagram. In this #smallbusinesssessions, see the learning and tips that The Riddler, The Cheese School and Picnic SF had to share with other small businesses. For more tips from Instagram, visit the link in our bio.
“Test new concepts, fail fast and keep learning”, says GREATS (@greats) founder Ryan Babenzien. The Brooklyn-based shoe brand provides premium sneakers made in Italy by some of the world’s best craftsmen. With the help from Instagram ads, GREATS knows exactly which of their products to invest in. “Recently we’ve kept a close eye on what content receives the most saves and Instagram Shopping which increases month over month which helps us forecast demand,” he says. “Before email or our website sees trends, Instagram sees it first. The platform is vital for informing new and existing about what’s going on in the GREATS world in a way that no other platform can.” 📷 by @greats
Get to know Gen Z, the generation of global citizens whose values are set to redefine marketing as we know it. Discover how they’re different and ways to connect with them, on our story highlights now.
Introducing Tips from Instagram. Find ways to better tell your business story and connect with people who want to learn more about your products and services. To get started, visit the link in our bio. And check back every week for new tips.